Switch to the Sony A7R IV now and secure CHF 400.00 trade -in bonus!

When you buy a Sony A7R IV and trade in your old SLR or system camera at the same time, you benefit from a CHF 400.00 trade-in bonus in addition to the regular purchase price!

The promotion is valid until 31.03.2022

Even more inspiration

Discover new photographic expression through unparalleled image quality and processing speed. The new member of the A7R series features even more networking capabilities and improved reliability that's essential for professionals' work.

Fine details

The 61.0 megapixel Exmor R CMOS full-frame sensor and BIONZ X image processor deliver unprecedented resolution, fine gradation, and low noise, opening up entirely new dimensions in capturing detail. The A7R IV captures the atmosphere and texture of scenes and subjects.

Full-frame CMOS sensor with 61.0 megapixels¹

The newly developed Exmor R CMOS image sensor offers unparalleled high resolution. The back-illuminated design provides high sensitivity and low noise at 61.0 megapixels.

New image processor

The latest BIONZ X image processor uses front-end LSI to amplify high-resolution sensor performance while achieving a dynamic range of up to 15 steps at low ISO sensitivity.

Wide standard ISO range (100-32000)

Despite the high pixel count, the A7R IV achieves an ISO of 32000 and reduces noise in the low and medium sensitivity ranges. This achieves high-quality images.

5-axis image stabilization built into the body

The improved algorithm of the built-in 5-axis image stabilization maximizes the performance of the 61.0 megapixel high-resolution image sensor, allowing you to capture handheld shots with up to a 5.5-step shutter speed.

Capture images absolutely silently

The silent shooting function is not only suitable in situations where silence is required, but also avoids vibrations that can cause camera shake. The vibration-free shutter maximizes the high resolution of the A7R IV.

Blur reduction

Thanks to a renewed mechanism, the shutter unit suppresses camera shake. The improved image stabilizer algorithm effectively reduces blur. Overall, the camera's high resolution is successfully preserved.

Shake-free remote shutter release

Using the camera with a wireless remote shutter release (RMT-P1BT) allows you to capture sharp photos without shaking by pressing the shutter release button. This makes ideal use of the image sensor's high resolution.

UXGA OLED Tru-Finder with 5.76 million pixels

The 5.76 million-dot viewfinder reproduces details at 1.6 times the resolution of the A7R III. The High quality mode ensures highly accurate, natural images and reduces moiré and staircase effects. With 120/100 frames per second it's easy to track subjects and shoot more smoothly.

Highest continuous shooting speed in its class

Despite the high image resolution, the A7R IV offers a shooting speed of 10 frames per second with mechanical shutter (up to 8 frames per second with Live View continuous shooting). This allows you to capture the best moments, such as when shooting wildlife. Thanks to the high resolution of 61.0 MP, even the smallest details are reproduced.

Practical 26.2 MP with APS-C cropping

Thanks to the high resolution, you get a razor-sharp image at around 26.2 megapixels even when you crop a full-frame shot down to APS-C size. So with the A7R IV, you can use full-frame 61.0 megapixels for bird shots, for example, which often need to be cropped for enlargement.

Wide AF coverage

The new image sensor offers extensive AF coverage with 567 pixels for AF phase detection (approximately 99.7% height and 74.0% width). AF contrast detection with 425 pixels supports precise focusing.

Fast autofocus at higher resolution

The A7R IV's responsive hybrid autofocus captures targets with great accuracy even in challenging lighting conditions. Performance is not limited even when handling large amounts of data.

Constant AF tracking further improved

Subject tracking is now even better with expanded AF points, broader AF sensor coverage, and an improved AF algorithm. Even with complex and sudden movements, performance remains constant.

High-precision AF, even in low light

State-of-the-art AF algorithms enable high AF precision in difficult lighting conditions up to EV-3. The Focus Priority Aperture Motor option is for more accurate focusing in low light or low aperture.

Up to 68 frames with continuous shooting function

Since the buffer memory is 1.5 times larger, the camera can shoot up to about 68 images in continuous bursts. With APS-C shooting mode, you can take about three times more photos than full-frame shooting mode.

Two media slots, each supporting UHS-II

UHS-I and UHS-II compatible slots 1 and 2 allow large amounts of data to be processed quickly. Simultaneous or relay shooting, RAW/JPEG data separation, copying data from one card to another no problem with A7R IV.

Shooting sessions at profile length

The A7R IV is equipped with a high capacity NP-FZ100 battery. The optional vertical grip (VG-C4EM) can accommodate up to two NP-FZ100 batteries, doubling operating time.

Intelligent AI-based Real-Time Tracking

With the new AI-based Real-Time Tracking you can take even the most difficult shots. Simply pick your subject and press the shutter button halfway and the camera will continuously follow the subject. Thanks to the Face and Eye Prioritization AF function, the A7R IV lets you switch seamlessly between face and eye for people.

Better photos with eye-detection AF for animals

An improved algorithm now also enables fast, accurate and automatic detection and tracking of animal eye. As a result, the A7R IV successfully captures images of wildlife or pets even when objects move in front of the camera or when frequently switching between horizontal and vertical orientations.

Better portraits with Eye Detection AF

AI-assisted AF with real-time eye detection is a game changer. Instant, accurate eye detection and tracking ensures sharp, clear focus on your subject's face, even when moving. This smooth workflow lets you focus entirely on composing the image.

Instant focus on the eye

With AF enabled to prioritize the face and eye, press the shutter button halfway down, the AF-ON button, or a button you specify. The camera will now automatically track your subject's eye.

Prioritize right/left eye as needed

Now, using a custom button, you can even specify an eye of your choice to track before or during the shoot. This allows you to better focus on image composition, lighting, and other details.

Real-time tracking for eye-catching portraits

Combine real-time eye-detection AF with real-time trackingto respond to dynamic movements of your subject. High tracking accuracy makes portrait shooting a breeze.

More efficient workflow

Wireless and wired connectivity solutions for demanding professionals

The A7R IV supports multiple options for remote PC control and data transfer, including 5 GHz Wi-Fi. Enjoy more choice and convenience for remote shooting and data backup.

Wireless tethering

The A7R IV can be controlled via PC remote control. Data can be transferred to a PC via the Imaging Edge Remote software application (version 2.0 or later). The 5GHz Wi-Fi option provides even more shooting flexibility.

Even faster PC remote control via USB

Use the USB 3.2 Gen 1 compatible USB Type-C port for faster transfer of wired PC remotes. Easily transfer large uncompressed RAW images without workflow interruption.