Sony A7 IV Kit FE 28-70mm - 4 years CH warranty

Top novelty - pre-order now

New standard.
For the new generation of photographers.

With its powerful photo and video capabilities, the α7 IV is the perfect hybrid solution for stunning images, great results and fast sharing. The α7 IV is a camera that brings photographers' visions to life.

Basic has never been better

Be inspired. The α7 IV's true-to-life resolution and stunning artificial intelligence autofocus complement top-of-the-line features that leverage cutting-edge imaging technologies. 

New rear-exposed 33-MP¹-CMOS full-frame image sensor 

The α7 IV delivers outstanding performance and image quality for stills and video with the new Exmor R™ 33.0-megapixel CMOS image sensor with high-speed readout, high sensitivity, low noise, and highly accurate color reproduction 

World-class image processing with BIONZ XR™

The state-of-the-art image processor fundamentally improves the performance, image quality, and color reproduction of the α7 IV. High processing speed ensures straightforward continuous shooting and data transfer operations.

Higher resolution and improved color reproduction

New standards in image quality with the new 33-MP image sensor/processor

Featuring the high-performance Exmor R sensor, the α7 IV not only offers more pixels and higher resolution than the α7 III, but also features fundamentally enhanced original Sony imaging technology. Look forward to new dimensions of color gradation and detail reproduction and soft, natural skin textures.

Create a visual mood with ten Creative Looks 

Quickly create a mood for your photos, videos, and livestreams with a choice of ten Creative Looks and eight parameters. Since no post-processing is required, you can share your vision right after you shoot.

10-bit HEIF photo format for seamless grading 

You can also choose HEIF (High Efficiency Image File) format for your photos between classic RAW and JPEG. Seamless 10-bit color depth realistically reproduces skies and portrait subjects for which natural, fine gradations are essential.

5-axis optical image stabilization

Built-in stabilization for compensation of up to 5.5 steps

The α7 IV's high-precision image stabilization and gyro sensors combine with image stabilization algorithms to compensate for up to 5.5 shutter speed steps to make the most of the 33.0-MP image sensor's high-resolution performance.

Flash units and face detection work together

Sony's latest flash units communicate with the α7 IV and use the Face Detection function to adjust exposure for natural skin tones. Precise white balance and P-TTL metering up to the "Hi" level in continuous shooting reliably expose even fast-moving images with rapid changes in lighting conditions - for full creative freedom.

External flash unit control 

Compatible external flash units and wireless radio control units connected to the α7 IV can now be conveniently controlled directly from the camera's user interface when shooting. 

Optimized fast hybrid autofocus

The enhanced fast hybrid autofocus combines AF phase detection and AF contrast detection and is now even faster, more accurate and more reliable. Sony's 4D FOCUS covers approximately 94 % of the image area in stills and video with 759 AF phase detection points and a wide, dense AF area.

Continuous shooting at 10 bps with fast buffer release 

With the powerful α7 IV memory buffer, fast BIONZ XR processor and optimized card write speed, over 800 frames are possible with mechanical and electronic shutter at up to 10 BpS with AF/AE tracking.

Intelligent AI real-time tracking from Sony 

Sony's subject detection algorithm uses color, pattern (brightness) and distance (depth) data of the subject to quickly process spatial data in real time. Eyes and faces of subjects (people, birds, other animals) are recognized with high precision by AI. You simply select the subject from - the camera tracks it for you. 

Improved real-time eye autofocus 

Eye in focus for concentrated composition 

The new high-speed processor significantly improves real-time eye autofocus performance for subjects looking up, down, or to the side. Touch Tracking also enables real-time tracking for any subject in the frame, and real-time eye autofocus at the same time when eyes are detected - just touch the display. 

Animal photos made easy 

Fast, accurate focusing for challenging wildlife photos

If you set the camera's subject detection to "Animal" in advance, animal eyes are automatically detected and tracked⁹. You'll get even better nature shots, as well as photos and videos of your pets. Animal eyes are better detected through tracking and precise focusing, even if you see the animal's face upside down.

Real-time eye autofocus for birds 

Eye detection for birds in photos and videos

For the first time in the α series, there is eye detection for birds in both videos and photos - just set "bird" in subject detection. The camera's incredible speed and precision allows it to automatically track a specific bird, whether it is sitting or flying. The eye always stays in focus, even during fast and unpredictable movements.

Videos in 4K 60p with smooth, natural look

Videos can now record in up to 4K 60p with full pixel readout and no pixel binning, thanks to the α7 IV's all-new image sensor and dynamic range for flawless images of moving subjects.

7K oversampling for expressive, detailed images 

When shooting video in 4K at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, detailed 4K images . Select an appropriate mode and let the camera do the rest.

Take image quality to the next dimension with 10-bit 4:2:2 

With Long GOP or All-Intraframe encoding, capture directly in-camera with outstandingly detailed 10-bit depth and 4:2:2 color sampling - for much more flexible image composition, post-processing, and composition.

All-Intra encoding and Long GOP support

All-Intra encodes each frame individually at a bit rate of up to 600 Mbps to more accurately capture complex motion and make editing workflows more efficient.  

Top quality and smaller files with XAVC HS

The new XAVC HS recording format encodes twice as efficiently as AVC/H.264 with HEVC/H.265, delivering smaller files with brilliant quality images.

Choose your look for more expressive video

Support for S-Cinetone™, Creative Look, and S-Log3

The S-Cinetone color matrix is based on technology developed for CineAlta cameras like the VENICE, and provides beautiful skin tones without any post-processing. Creative Look presets create more interesting visual moods right on camera. S-Log3 Gamma also lets you take advantage of the camera's full dynamic range (more than 15 levels), simplifying post-processing.

The new Breathing Compensation

Building on our parallel lens and camera development, the a7 IV features innovative Breathing Compensation in focusing, available only on Sony E-mount lenses. With a reduction in the field of view change that can occur when switching focus with different lenses during video capture, you can achieve stunning results - for new creative possibilities with a wide range of Sony E-mount lenses.

Focus map for visualizing depth of field

We're responding to a professional request with the new focus map for visualizing depth of field when shooting. Focus data (depth map) is overlaid on the Live View display in real time, making it easy to see which areas are in or out of focus.

AF Assist supports focus transitions with AF

The AF Assist function, as on the Cinema Line ILME-FX6, allows clean switching between auto and manual focus. To switch focus, simply rotate focus ring to MF and focus on different subject. When the ring is no longer rotated, AF activates. 

Focus fine-tuning for creative freedom 

Focus fine-tuning features like those in the top-of-the-line α1 and α7S III cameras provide creative video options such as focus changes, quick changes in AF subjects, and custom sensitivity in subject tracking.

Powerful image stabilization in Active mode 

Reliable support for handheld video shooting

Active mode stabilization for video shooting takes advantage of the camera's ultra-precise stabilization unit, gyro sensors, and sophisticated algorithms. This mode precisely detects how much compensation is needed without sacrificing the compactness and portability of the α7 IV, and stabilizes footage accordingly - for blur-free 4K video.

Aesthetic shots through better stabilization

The α7 IV captures gyro and lens data as metadata, so you can additionally compensate for camera shake with Catalyst Browse/Prepare software and adjust image stabilization even after shooting. 

High-quality sound via digital audio interface

The Multi Interface (MI) Shoe transmits the digital audio signal directly and wirelessly - for high sound quality without compromise. In addition, the microphone is powered, so you don't have to worry about batteries. 

Integrated microphone with noise suppression

With the new signal processing technology, wind noise is significantly reduced with "Auto" wind noise reduction while other sounds are preserved. 

The α7 IV as a direct web camera

A USB connection easily turns your α7 IV full-frame camera into a powerful webcam - no complicated setup required. Simply connect the camera via USB²⁶ to a computer or smartphone, select Live Stream (USB streaming), and you're ready to go

4K/Full HD Live

The α7 IV supports USB camera UVC and USB video/USB audio class (UAC) standards, so no special software is required. Connect it with a USB cable and broadcast live at up to 4K resolution 

Quick, easy setup for live streaming

Easy-peasy live streaming with the α7 IV. When you connect it to a PC, the USB menu appears on the camera display. Select "Live Stream (USB Streaming)" and switch to this mode with no preset at all.

Interchangeable lenses for more live streaming options 

With more than 60 E-mount lenses, from wide-angle to telephoto, premium and creative professional lenses, Sony offers a wide range of ways to express yourself when streaming or sharing content.

Soft Skin effect 

The α7 IV's Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritation and dull-looking areas, and highlights the eyes and mouth. The feature is available for photos, videos and live streaming.

Additional features with Imaging Edge Mobile™

Share and connect with the Imaging Edge Mobile app from Sony - easier than ever. Quickly configure camera WLAN settings with energy-saving Bluetooth® function and better control over automatic image transfers. 

5 GHz WLAN

WLAN capabilities available, with 5-GHz ban alongside 2.4-GHz band (IEEE 802.11a/b/g/n/ac standards supported). 5 GHz communication also brings faster data transfer.

File transfer via FTP in the background

Photos and videos can be transferred to a remote FTP server via WLAN, fast wired LAN (via a USB Ethernet adapter cable to the camera's USB Type-C® port) or USB tethering with smartphone. 

Selection and editing workflow improvements 

The α7 IV has several individual improvements for selecting and editing images. This ensures better workflow and management of large amounts of data.

Separator images enable quick access and selection

Separator images can be used between photos to quickly find the subject you want. A black background with a gray arrow indicates a new subject or area.

Adding markers in the video (Essence Marks)

Two types of markers, "Essence Marks" or flags, can be added to videos to mark settings or scenes. The main wheel is used to jump from one marker to the next during playback.

Wide selection of files to transfer

Files can be selected for transfer based on criteria such as rating, markers, protection status, or file format. Individual files can be transferred manually using a user-defined key. 

Photo/video/slow motion + time lapse dial

The Photo/Video/Slow Motion and Time Lapse dial lets you directly adjust the camera menu, button assignments, and settings such as aperture and shutter speed to the selected mode - making the most of this hybrid camera. 

Improved menu structure 

In response to requests from professional photographers and videographers, the menu structure is now similar to that of the α7S III and α1.

High-resolution quad-VGA OLED 3.68 million-dot viewfinder

The Quad-VGA OLED camera viewfinder offers approximately 1.6 times the resolution of the α7 III, as well as a field of view of 37.3° and an eye relief of 23 mm. 

Side-folding display for flexibility 

Wide and simplified positioning for photos and videos thanks to the side-folding 3.0-inch LCD touchscreen with 1.03 million pixels and 3:2 aspect ratio 

Intuitive touch operation

Touch operation is now possible in AF mode , e.g. B. Touch tracking during shooting. More intuitive operation with finger zoom during playback. 

Easy-to-use rear "R" dial

The α7 IV features a customizable dial instead of the old exposure compensation dial. This gives you faster access to functions such as ISO control, Creative Look, etc.

New standard.
For the new generation of photographers.

With its powerful photo and video capabilities, the α7 IV is the perfect hybrid solution for stunning images, great results, and quick sharing. The α7 IV is a camera that brings photographers' visions to life.

Basic has never been better

Be inspired. The α7 IV's true-to-life resolution and stunning artificial intelligence autofocus complement top-of-the-line features that leverage cutting-edge imaging technologies. 

New rear-exposed 33-MP¹-CMOS full-frame image sensor 

The α7 IV delivers outstanding performance and image quality for stills and video with the new Exmor R™ 33.0-megapixel CMOS image sensor with high-speed readout, high sensitivity, low noise, and highly accurate color reproduction 

World-class image processing with BIONZ XR™

The state-of-the-art image processor fundamentally improves the performance, image quality, and color reproduction of the α7 IV. High processing speed ensures straightforward continuous shooting and data transfer operations.

Higher resolution and improved color reproduction

New standards in image quality with the new 33-MP image sensor/processor

Featuring the high-performance Exmor R sensor, the α7 IV not only offers more pixels and higher resolution than the α7 III, but also features fundamentally enhanced original Sony imaging technology. Look forward to new dimensions of color gradation and detail reproduction and soft, natural skin textures.

Create a visual mood with ten Creative Looks 

Quickly create a mood for your photos, videos, and livestreams with a choice of ten Creative Looks and eight parameters. Since no post-processing is required, you can share your vision right after you shoot.

10-bit HEIF photo format for seamless grading 

You can also choose HEIF (High Efficiency Image File) format for your photos between classic RAW and JPEG. Seamless 10-bit color depth realistically reproduces skies and portrait subjects for which natural, fine gradations are essential.

5-axis optical image stabilization

Built-in stabilization for compensation of up to 5.5 steps

The α7 IV's high-precision image stabilization and gyro sensors combine with image stabilization algorithms to compensate for up to 5.5 shutter speed steps to make the most of the 33.0-MP image sensor's high-resolution performance.

Flash units and face detection work together

Sony's latest flash units communicate with the α7 IV and use the Face Detection function to adjust exposure for natural skin tones. Precise white balance and P-TTL metering up to the "Hi" level in continuous shooting reliably expose even fast-moving images with rapid changes in lighting conditions - for full creative freedom.

External flash unit control 

Compatible external flash units and wireless radio control units connected to the α7 IV can now be conveniently controlled directly from the camera's user interface when shooting. 

Optimized fast hybrid autofocus

The enhanced fast hybrid autofocus combines AF phase detection and AF contrast detection and is now even faster, more accurate and more reliable. Sony's 4D FOCUS covers approximately 94 % of the image area in stills and video with 759 AF phase detection points and a wide, dense AF area.

Continuous shooting at 10 BpS with fast buffer release 

With the powerful α7 IV memory buffer, fast BIONZ XR processor and optimized card write speed, over 800 frames are possible with mechanical and electronic shutter at up to 10 BpS with AF/AE tracking.

Intelligent AI real-time tracking from Sony 

Sony's subject detection algorithm uses color, pattern (brightness) and distance (depth) data of the subject to quickly process spatial data in real time. Eyes and faces of subjects (people, birds, other animals) are recognized with high precision by AI. You simply select the subject from - the camera tracks it for you. 

Eye in focus for concentrated composition 

The new high-speed processor significantly improves real-time eye autofocus performance for subjects looking up, down, or to the side. Touch Tracking also enables real-time tracking for any subject in the frame, and real-time eye autofocus at the same time when eyes are detected - just touch the display. 

Animal photos made easy 

Fast, accurate focusing for challenging wildlife photos

If you set the camera's subject detection to "Animal" in advance, animal eyes will be automatically detected and tracked⁹. This gives you even better nature shots as well as photos and videos of your pets. Animal eyes are better detected through tracking and precise focusing, even if you see the animal's face upside down.

Real-time eye autofocus for birds 

Eye detection for birds in photos and videos

For the first time in the α series, there is eye detection for birds in both videos and photos - simply set "bird" in subject detection. The camera's incredible speed and precision allows it to automatically track a specific bird, whether it is sitting or flying. The eye always stays in focus, even during fast and unpredictable movements.

Videos in 4K 60p with smooth, natural look

Videos can now record in up to 4K 60p with full pixel readout and no pixel binning, thanks to the α7 IV's all-new image sensor and dynamic range for flawless images of moving subjects.

7K oversampling for expressive, detailed images 

When shooting video in 4K at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, detailed 4K images . Select an appropriate mode and let the camera do the rest.

Take image quality to the next dimension with 10-bit 4:2:2 

With Long GOP or All-Intraframe encoding, capture directly in-camera with outstandingly detailed 10-bit depth and 4:2:2 color sampling - for much more flexible image composition, post-processing, and composition.

Support for All-Intra encoding and Long GOP

All-Intra encodes each frame individually at a bit rate of up to 600 Mbps to more accurately capture complex motion and make editing workflows more efficient.  

Top quality and smaller files with XAVC HS

The new XAVC HS recording format¹⁶ encodes twice as efficiently as AVC/H.264 with HEVC/H.265, delivering smaller files with brilliant quality images.

Choose your look for more expressive video

Support for S-Cinetone™, Creative Look, and S-Log3

The S-Cinetone color matrix is based on technology developed for CineAlta cameras like the VENICE, and provides beautiful skin tones without any post-processing. Creative Look presets create more interesting visual moods right on camera. S-Log3 Gamma also lets you take advantage of the camera's full dynamic range (more than 15 levels), simplifying post-processing.

The new Breathing Compensation

Building on our parallel lens and camera development, the a7 IV features innovative Breathing Compensation in focusing, available only on Sony E-mount lenses. With a reduction in the field of view change that can occur when switching focus with different lenses during video capture, you can achieve stunning results - for new creative possibilities with a wide range of Sony E-mount lenses.

Focus map for visualizing depth of field

We're responding to a professional request with the new focus map for visualizing depth of field when shooting. Focus data (depth map) is overlaid on the Live View display in real time, making it easy to see which areas are in or out of focus.

AF Assist supports focus transitions with AF

The AF Assist function, as on the Cinema Line ILME-FX6, allows clean switching between auto and manual focus. To switch focus, simply rotate focus ring to MF and focus on different subject. When the ring is no longer rotated, AF activates. 

Focus fine-tuning for creative freedom 

Focus fine-tuning features like those in the top-of-the-line α1 and α7S III cameras provide creative video options such as focus changes, quick changes in AF subjects, and custom sensitivity in subject tracking.

Powerful image stabilization in Active mode 

Reliable support for handheld video shooting

Active mode stabilization for video shooting takes advantage of the camera's ultra-precise stabilization unit, gyro sensors, and sophisticated algorithms. Without sacrificing the compactness and portability of the α7 IV, this mode precisely detects how much compensation is needed and stabilizes footage accordingly - for blur-free 4K video.

Aesthetic shots through better stabilization

The α7 IV captures gyro and lens data as metadata, so you can additionally compensate for camera shake with Catalyst Browse/Prepare Software2324 and adjust image stabilization even after shooting. 

Top-notch sound via digital audio interface

The Multi Interface (MI) Shoe transmits the digital audio signal directly and wirelessly - for high sound quality without compromise. In addition, the microphone is powered, so you don't have to worry about batteries. 

Integrated microphone with noise suppression

With the new signal processing technology, wind noise is significantly reduced with "auto" wind noise reduction while other sounds are preserved. 

The α7 IV as a direct web camera

A USB connection easily turns your α7 IV full-frame camera into a powerful webcam - no complicated setup required. Simply connect the camera via USB²⁶ to a computer or smartphone, select "Live Stream (USB Streaming)" and you're ready to go

4K/Full HD Live

The α7 IV supports USB camera UVC and USB video/USB audio class (UAC) standards, so no special software is required. Connect it with a USB cable and broadcast live at up to 4K resolution 

Quick, easy setup for live streaming

Easy-peasy live streaming with the α7 IV. When you connect it to a PC, the USB menu appears on the camera display. Select "Live Stream (USB Streaming)" and switch to this mode with no preset at all.

Interchangeable lenses for more live streaming options 

With more than 60 E-mount lenses, from wide-angle to telephoto, premium and creative professional lenses, Sony offers a wide range of ways to express yourself when streaming or sharing content.

Soft Skin effect 

The α7 IV's Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritation and dull-looking areas, and highlights the eyes and mouth. The feature is available for photos, videos and live streaming.

Additional features with Imaging Edge Mobile™

Share and connect with the Imaging Edge Mobile app from Sony - easier than ever. Quickly configure camera WLAN settings with energy-saving Bluetooth® function and better control over automatic image transfers. 

5 GHz WLAN

WLAN capabilities available, with 5-GHz band alongside 2.4-GHz band (IEEE 802.11a/b/g/n/ac standards supported). 5 GHz communication also brings faster data transfer.

File transfer via FTP in the background

Photos and videos can be transferred to a remote FTP server via WLAN, fast wired LAN (via a USB Ethernet adapter cable to the camera's USB Type-C® port) or USB tethering with smartphone. 

Selection and editing workflow improvements 

The α7 IV has several individual improvements for selecting and editing images. This ensures better workflow and management of large amounts of data.

Separator images enable quick access and selection

Separator images can be used between photos to quickly find the subject you want. A black background with a gray arrow indicates a new subject or area.

Adding markers in the video (Essence Marks)

Two types of markers, "Essence Marks" or flags, can be added to videos to mark settings or scenes. The main wheel is used to jump from one marker to the next during playback.

Wide selection of files to transfer

Files can be selected for transfer based on criteria such as rating, markers, protection status, or file format. Individual files can be transferred manually using a user-defined key. 

Rotary wheel for photo/video/slow motion + time lapse

The Photo/Video/Slow Motion + Time Lapse dial lets you directly adjust the camera menu, button assignments, and settings such as aperture and shutter speed to the selected mode - making the most of this hybrid camera. 

Improved menu structure 

In response to requests from professional photographers and videographers, the menu structure is now similar to that of the α7S III and α1.

High-resolution quad-VGA OLED 3.68 million-dot viewfinder

The Quad-VGA OLED camera viewfinder offers approximately 1.6 times the resolution of the α7 III, as well as a field of view of 37.3° and an eye relief of 23 mm. 

Side-folding display for flexibility 

Wide and simplified positioning for photos and videos thanks to the side-folding 3.0-inch LCD touchscreen with 1.03 million pixels and 3:2 aspect ratio 

Intuitive touch operation

Touch operation is now possible in AF mode , e.g. B. Touch tracking during shooting. More intuitive operation with finger zoom during playback. 

User-friendly rear "R" dial

The α7 IV features a customizable dial in place of the old exposure compensation dial. This gives you faster access to functions such as ISO control, Creative Look, etc.